MARKETING OF LONDON EYE Essay Example | Topics and Well Written Essays - 1750 words

MARKETING OF LONDON EYE - Essay Example All these questions can be answered with a help of marketing research that is irreplaceable in business strategy. If we try to look at the modern economic sector more attentively, we can state that indeed marketing is everywhere. It is rather hard to imagine a firm that proposes new product to the market without using any marketing principles and after all successfully operates in the conditions of free competition. Today wide range of goods and services compel to care about advertising elements more meticulously, making any attempt to attract consumers’ attention and persuade them to purchase a product of your brand. Only detailed analysis of the market situation is able to lead entrepreneur to the right direction. In this respect, it is vital to use marketing strategies that contain several interconnected elements and elaborate clear step-by-step scheme concerning each of them. Historically marketing appeared long time ago. In 1960 American professor and marketer, McCarthy, has formulated the concept of Marketing Mix, which consists of four elements called simply Four Ps. It is fair to admit that each factor of the mentioned concept is vital for the life circle of the product, because consequences of one element are able to influence on the work of others, which in own turn affect financial results of the company’s performance. Therefore nowadays small and large enterprises assign a big role to the marketing department, which conducts marketing surveys, researches, analysis and creates stimulus for the work of other departments. For further and deeper understanding of the Marketing Mix principles, the London Eye has been chosen as an example of favorable marketing performance. With a help of information about observation wheel’s performance it is easy to see the Four Ps on stream and draw up recommendations concerning a future development of the company. As it has been already mentioned before, all elements

Economic Growth in Deficit Crisis Essay Example | Topics and Well Written Essays - 2500 words - 25

Economic Growth in Deficit Crisis - Essay Example The collapse of the major financial intermediary followed by the improper functioning of the financial market is identified to be the major blow to the economic situation that is prevailing within the nation (Tiraboschi, 2012). With the massive blow on the financial market, there has been an enormous stress, which was experienced by the economy and was identified to be the major reason of the economic crisis and financial turmoil. The impact made its first and foremost effect on the industries directly linked with the banking sector. This economic disruption led to a series of events affecting the economy, nation as well as the people associated with the nation (Tiraboschi, 2012). In this regard, the paper intends to elaborate on a specific issue that was faced due to the crisis, which could be referred to as employment status. The political and the social framework were largely affected by the crisis-situation which has been duly analysed to develop a transparent and better understanding of the employment status. The British Labour Law dates back to the initial decades of the 20th century. The development of the bill that was associated with the employment law was integrated in the year 1923. This acted as a major milestone and altered the British law for employment. Since its inceptions in the second and the third decades of the 20th century, there have been a considerable number of reforms that were initiated within the initial principles on which the laws were framed. However, there are certain blockages that have made the researchers and decision-makers look into the issues associated with the needs of alteration within the existing legal system and make it adept for the current times (Dukes, 2014).